Since its conception in the 2000’s, GANNI has grown from an insider’s secret to a global phenomenon. With designs that put a spin on scandi dressing, this Copenhagen-based luxury label combines playful, free-spirited designs with individuality and effortless style and was created as an antidote to the strictly androgynous and bohemian styles of the time.
The ‘GANNI girl’ has been described as ‘a concoction of all the fiercely independent women we see and admire everyday’ and is further characterised by the brand’s signature prints and mixing feminine details with a pair of strong boots or shoes.
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