Q&A with Valentina Ignatova, CMO and Co-founder of BY FAR
At BY FAR, fashion meets function with effortless elegance. We had the pleasure of speaking with Valentina Ignatova, the CMO and Co-founder, to learn more about what inspired her to launch this cutting-edge fashion brand. From their iconic sandals to their chic and sustainable handbags, BY FAR is known for its timeless designs that cater to modern-day women.
In our interview, Valentina shares her journey in the fashion industry, how she and her twin sister and best friend managed to build a successful business from scratch, and her favorite piece from the current collection. Whether you're a fashion enthusiast or simply looking for high-quality, versatile pieces to elevate your wardrobe, BY FAR has something for everyone.
Keep scrolling for our interview with Valentina.
What's been your highlight so far as Founders of By Far?
One thing that I always say is, “sky is the limit”. While I try to take a moment and celebrate every success, I feel more inspired by the next challenge. I just keep working.
Your designs are inspired by the 90s and early 00's but what inspired you to launch By Far?
Fashion was a mutual obsession for all three of us, and we believed we could bring a new approach to luxury. It was our frustration for a lack of subtle statement and comfort in shoe design that pushed us to put our fears aside and risk doing what we truly enjoyed.
Your brand is loved by global style icons including the Hadid sisters, Kendall Jenner and Hayley Bieber. How does it feel to have runway royalty wearing your products?
We feel so privileged to be supported by so many talented people. Many of these girls, like Kendall Jenner and Bella Hadid, have supported the brand since its inception and spread this love through their families and close friends. These relationships are very special to us as they resonate with our story as founders.
What advice would you give the next generation who dreams about following in your footsteps?
You should always create for yourself. Because if you love it, chances are someone else will love it too.
What is your favourite piece from the current collection and why?
The Baby Cush bag in shearling which is a fall/winter staple for the season.
From the iconic Rachel shoulder bag to the comfortable and chic Michele heels, BY FAR's range of bags and shoes are designed to complement your individual style and elevate your everyday look. Whether you prefer minimalist designs or bold statement pieces, there's something for everyone in our collection.