We sat down with Valentina Ignatova, CMO and Co-founder, to find out what inspired the launch of BY FAR, her favourite piece from our current collection, and how both twins and their best friend got to where they are today—at the top of their game in the design and fashion industry.

Your designs are inspired by the 90s and early 00's but what inspired you to launch By Far?

Fashion was a mutual obsession for all three of us, and we believed we could bring a new approach to luxury. It was our frustration for a lack of subtle statement and comfort in shoe design that pushed us to put our fears aside and risk doing what we truly enjoyed.

Your brand is loved by global style icons including the Hadid sisters, Kendall Jenner and Hayley Bieber. How does it feel to have runway royalty wearing your products?

We feel so privileged to be supported by so many talented people. Many of these girls, like Kendall Jenner and Bella Hadid, have supported the brand since its inception and spread this love through their families and close friends. These relationships are very special to us as they resonate with our story as founders. [BY FAR was founded by twin sisters Sabina Gyosheva and Valentina Ignatova and their best friend Denitsa Bumbarova]

What advice would you give the next generation who dreams about following in your footsteps?

You should always create for yourself. Because if you love it, chances are someone else will love it too.

What is your favourite piece from the current collection and why?

The Baby Cush bag in shearling which is a fall/winter staple for the season.

What's been your highlight so far as Founders of By Far?

One thing that I always say is, “sky is the limit”. While I try to take a moment and celebrate every success, I feel more inspired by the next challenge. I just keep working.

 

Explore By Far Bags and By Far Shoes here

September 08, 2022 — Molly Hill